What Students Look For
- Specialization (IIT-JEE, NEET, CUET, etc.)
- Flexible batch timings
- Location convenience
- Results & faculty credentials
- Fees & payment options
Their decisions are a blend of convenience, trust, and proven success.
Where Chandigarh Students Search
- Google Search
- 65% search using long-tail keywords like:
“best NEET coaching in Sector 35” - 90% use mobile for searches
Optimize Google Business Profile
Create local landing pages
- 65% search using long-tail keywords like:
- YouTube
- Students check demo lectures, toppers’ reviews, and faculty intros
Start a channel with engaging video content
- Students check demo lectures, toppers’ reviews, and faculty intros
- Forums & WhatsApp Groups
- Peer recommendations on Quora, Reddit, Telegram
Stay active in student communities
- Peer recommendations on Quora, Reddit, Telegram
- Google Maps Listings
Use accurate NAP info, quality images, and student reviews - Social Media
- Instagram Reels, YouTube Shorts for engagement
- Facebook Groups for parental recommendations
Share relatable, informative, and inspiring content
- Word-of-Mouth
- 72% trust peer suggestions
Launch referral campaigns (e.g., “Refer 3, get 10% off”)
- 72% trust peer suggestions
- Review Sites & Directories
Get listed on portals like JustDial, CollegeDekho, UrbanPro
Professionally respond to reviews - School Notice Boards
Use brochures with QR codes linking to demo class signup
How Students Compare Institutes
- Check websites and Instagram for proof of success
- Look for reviews, success stories, and classroom clips
- Expect clean, fast, and mobile-friendly sites
How to Stand Out
- Local SEO Wins
- Rank for keywords like “Commerce tuition near Sector 22”
Consistent NAP across listings
Add location-based keywords
- Rank for keywords like “Commerce tuition near Sector 22”
- Google Search + Display Ads
- Show up when students actively search
- Retarget those who visited but didn’t enroll
Use geo-targeting (Chandigarh, Mohali, Panchkula)
- Dominate Social Platforms
Post student testimonials, Reels, demo snippets, and success updates
Case Study: Sector 22 Coaching Center
- Ranked #1 on Google for “IIT coaching in Chandigarh”
- Posted Reels weekly
- Offered WhatsApp demo signups
Result: 120% increase in inquiries in 3 months
Final Takeaway
Students are already searching. The question is—will they find you?
Be visible where they search (Google, YouTube, Insta), offer proof they can trust, and give them a smooth path to enroll.
Want More Inquiries for Your Coaching Center?
Lakhera Global Services helps coaching centers in Chandigarh rank higher and convert more with SEO, ads, and smart content.
Book your free digital visibility audit today.
Visit: https://lakheraglobalservices.com/